If you have a brand and a physical address for customers to visit when they buy your services or products, you need signage to push your business. Signage makes the difference between luring customers into your premises or not. Signs also help in either generating interest or disinterest in your brand! So how are you to ensure that you are making the right choice of signage? Most business owners tend to focus on messaging and colour for their signs. And while this is important, one element that should not be taken for granted is the typography of the signage. The typography can make or break your signs depending on its legibility. This piece touches on the three ways that typography plays a vital role in your business' signs.

Typography will influence perception of your business' reputation

You may be thinking that as long as you have compelling messaging, then the signs will be an effective strategy for attracting customers. But this is not entirely true. As aforementioned, typography is what determines the eligibility of your signage. Thus, if the type is unattractive, it can make people subconsciously think that your business dealings are unattractive too, or perhaps that the products and services that you offer are subpar. Think about when you are looking to buy a product and are attracted to branding that is alluring rather than plain. The same applies to how passersby will perceive your business when they encounter your signage.

Typography will determine how eye-catching your sign is

One thing to note about signs is that they are read in passing. It is very rare for someone who is going about their day to stop intentionally and take extra read signage that they could not understand by simply glancing at it. Therefore, if you want your signs to grab the attention of everyone who walks by them, you need to choose typography that is not only attractive but easy to read, too. When selecting the type of your signs, take a moment to figure out what type you would be able to absorb information from at the shortest glance and what would be challenging to focus on. However, take note that easy-to-read typography does not have to translate into bland typography.

Typography will relay your line of business

The third way that typography plays a critical role in your business is projecting an idea of what your business is about. Depending on how people process information, can subconsciously trigger the part of the brain that deals with association. For instance, if someone was looking for a convenient playschool for their child, they will be more perceptive to signage that seems to remind them of kids! Hence, playful typography would be perfect for luring these potential customers.

No matter what your signage is for, make sure that you choose effective typography for your sign.